In its bid to become the podcast leader, Spotify has acquired Megaphone as part of its ever-growing portfolio.
Spotify has long dominated the music streaming world, but it’s making big moves when it comes to podcasts. That continues with the recent announcement that Spotify is acquiring Megaphone, a podcast advertising platform that aims to make it simple for publishers to monetize their podcasts.
Spotify Acquires Megaphone
Megaphone describes itself as “podcast technology for publishers and advertisers”. The service is designed for podcast creators to publish, monetize, and measure their content.
Some brands using Megaphone include Disney, Wall Street Journal, CBS